Glossary entry

Dutch term or phrase:

aktiekrant

English translation:

promotional brochure / pamphlet

Added to glossary by Christopher Smith (X)
May 26, 2004 11:01
20 yrs ago
Dutch term

aktiekrant

Dutch to English Other Engineering (general)
I am currently working on a small translation for a supplier of central heating systems, and am struggling with the above term.

There is very little context unfortunately:

"Als bijlage zenden wij u bijgaand een copie uit een aktiekrant van een van de [...] groothandelaren, de inhoud spreekt voor zich"

All suggestions welcome - KudoZ points will be awarded within 72 hours.

Many thanks,

Pikey
Proposed translations (English)
4 +6 promotional brochure / pamphlet
5 +5 Sales flyer
4 Explanation
4 action newsletter

Proposed translations

+6
8 mins
Selected

promotional brochure / pamphlet

Sounds to me as if the supplier is quite proud of comments on his kit made in a wholesaler's promotional blurb.
Peer comment(s):

agree Ken Cox : or 'promotional flyer' (at least in NA)
36 mins
yes, 'flyer' is another option
agree vixen
1 hr
agree avsie (X)
1 hr
agree Mirjam Bonne-Nollen
4 hrs
agree Saskia Steur (X)
9 hrs
agree AllisonK (X)
18 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "This is the exact translation the client was looking for. Many thanks to everyone for their suggestions."
+5
1 hr

Sales flyer

Most likely the item is on sale in this flyer and has a favorable description
Peer comment(s):

agree Jacqueline van der Spek
7 mins
agree shineda
17 mins
agree Iris70
24 mins
agree Kate Hudson (X)
39 mins
agree Saskia Steur (X)
8 hrs
Something went wrong...
1 hr

Explanation

In Dutch, "actiekrant" refers to a promotional leaflet or brochure containing special deals. The reduced prices will only be valid for a limited period of time. E.g. the wholesale company Makro issues new leaflets every fortnight (food, non-food and specials), which are sent out to all customers that have spent a certain amount of money in the previous year. The regular food and non-food leaflets are usually stapled booklets, while the specials (e.g. electronics, computer) are normally larger and consist of only a few sheets that are folded, much like a newspaper.
Something went wrong...
5 hrs

action newsletter

I write these regularly in my job. They contain news about special events coming up, reminders of deadlines, etc.

In this case it could be news about sales and promotions, new products, etc.
Something went wrong...
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