Glossary entry (derived from question below)
Russian term or phrase:
увещевательная реклама
English translation:
persuasive advertising
Added to glossary by
Сергей Лузан
Dec 13, 2004 14:52
19 yrs ago
Russian term
Russian Federation
Always welcome! :)
Native in: Russian 
Works in: German to Russian, English to Russian, Spanish to Russian, and 7 more.
увещевательная реклама
Russian to English
Marketing
Advertising / Public Relations
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Увещевательная реклама. Формирует предпочтение к марке, стремитя переключить с марки конурентов на свою.
Proposed translations
(English)
| 3 +4 | persuasive advertising |
Vladimir Pochinov
|
| 4 +2 | brand advertising |
David Knowles
|
| 2 | instructive advertisement |
Alexander Onishko
|
Proposed translations
+4
3 mins
Vladimir Pochinov
Russian Federation
Russian Federation
Native in Russian
Specializes in field
Russian Federation
Certified English-Russian Translator
Native in: Russian
Works in: English to Russian
Related KudoZ points
:
12
Russian term (edited):
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Selected
persuasive advertising
.
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Note added at 5 mins (2004-12-13 14:57:29 GMT)
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The purpose of persuasive advertising is to shift the utility functions of the customers, thus to shift their demand curves in favor of the good being advertised.
http://william-king.www.drexel.edu/top/prin/txt/Imch/PC211-3...
--------------------------------------------------
Note added at 5 mins (2004-12-13 14:57:29 GMT)
--------------------------------------------------
The purpose of persuasive advertising is to shift the utility functions of the customers, thus to shift their demand curves in favor of the good being advertised.
http://william-king.www.drexel.edu/top/prin/txt/Imch/PC211-3...
Peer comment(s):
| agree |
Tatiana Nero (X)
1 min
|
| agree |
Alexander Demyanov
7 mins
|
| agree |
Irene N
18 hrs
|
| agree |
Deborah Hoffman
: also multitran
1 day 4 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thank you for your answer & especially link, Vladimir Pochinov ( bobpacino), very persuasive, indeed, and corresponds to the definition in the source text. Thanks to other answeres and commentators for their effort. Put your version into the glossary, please.
http://www.multitran.ru/c/m.exe?HL=1&L1=1&L2=2&EXT=0&s=persuasive+advertising"
5 mins
Alexander Onishko
Native in Russian
Veni Vidi Vici
Native in: Russian , Ukrainian
Works in: Russian to English, English to Russian, Ukrainian to English, and 5 more.
Related KudoZ points
:
33
Russian term (edited):
����������� �������
instructive advertisement
... at the earrings. An inciting basket fruit yuki splendidly alluringly tries
to seduce another instructive advertisement. The not ...
www.adoz.net/home/archives/ January-23-2003/basket-fruit-yuki.asp
to seduce another instructive advertisement. The not ...
www.adoz.net/home/archives/ January-23-2003/basket-fruit-yuki.asp
+2
1 hr
David Knowles
Native in English
Specialist in Civil Law & Contracts
Native in: English 
Works in: Russian to English, English, Ukrainian to English
Related KudoZ points
:
36
Russian term (edited):
����������� �������
brand advertising
very common phrase and seems to fit the description.
Peer comment(s):
| agree |
Vladimir Dubisskiy
: i'd use it as neither 'persuasive' nor 'instructive' seem to fit the description
1 hr
|
|
Thanks - I like it as well!
|
|
| agree |
Tsogt Gombosuren
10 hrs
|
Discussion
In brand advertising Sohu enjoys a strong competitive advantage as one of the top portals in China. Our ...
www.sohu.com/about/English/advertise.htm
Contra:
The consumer benefit in brand advertising and marketing������ �����: PDF/Adobe Acrobat - � ���� HTML
Page 1. April 2002 By Malcolm Earnshaw, ISBA Director General The importance of recognising why brand advertising plays an important role in consumer protection ...
www.isba.org.uk/public_documents/ consumer_protection_0402.pdf
��������: 1 - 10 �� ������������� 43 300 ���������� ������ �� "brand advertising".
��������: 1 - 7 �� ������������� 8 ���������� ������ �� "instructive advertisement". (0,32 ������)
��������: 1 - 10 �� ������������� 7 880 ���������� ������ �� "persuasive advertising". (0,57 ������)