Glossary entry

Russian term or phrase:

решения лимбического мозга и рептильного

English translation:

the decisions by his/her limbic brain responsible for emotions, and by the reptilian brain

Added to glossary by Nina Chulak
May 24, 2018 15:33
5 yrs ago
Russian term

решения лимбического мозга и рептильного

Russian to English Bus/Financial Marketing / Market Research
Многочисленные маркетинговые исследования, проведенные в последние годы, показывают, что при совершении покупки человек руководствуется решениями лимбического мозга, отвечающего за эмоции, и рептильного, отвечающего за выживание.

Dear Colleagues,

I am a bit confused by the terminology used here to describe the different parts of the brain.

"лимбического мозгa" is the limbic system (also known as the paleomammalian brain) (?)
And I have never heard of "рептильный мозг".

If you could help figure this out and translate the sentence above, it would be greatly appreciated.

Discussion

mrrafe May 24, 2018:
Yes, it's more a popular theme in marketing, politics, etc. than a medical concept.
Nina Chulak (asker) May 24, 2018:
You may be right. I considered that. The subject of the article is sales and marketing, though.
Victoria Batarchuk May 24, 2018:
Maybe, you should change the subject field to "Medicine", then there will be a chance to get a more competent answer.

Proposed translations

6 mins
Selected

the decisions by his/her limbic brain responsible for emotions, and by the reptilian brain

while making a purchase, a human is guided by the decisions by his/her limbic brain responsible for emotions, and by the reptilian brain, responsible for survival.
alas, too many "by"
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4 KudoZ points awarded for this answer. Comment: "Thank you!"
7 mins

decisions of the limbic and reptilian brains

The "limbic versus reptilian" meme has become fairly common

https://en.wikipedia.org/wiki/Triune_brain
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+1
55 mins

decisions by limbic and lizard brain

"lizard brain" is used more often in the US
Peer comment(s):

agree Natalie
1 day 3 hrs
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1 hr

[people] mostly think with their “mammalian brain” <...> and with their “reptilian brain” <...>

Why is amygdala located on paleo mamalian part of the brain? - Psychology & Neuroscience Stack Exchange
https://psychology.stackexchange.com/questions/16300/why-is-...
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