Hinanit:

After I was analyzing your question about: “valor referido” and its context, I said EUREKA (I find the term - Encontre el término).

I came to a term very used by the marketing people before Internet. The term is: “referral” and till now is valid.

This term is linked with a traditional marketing technique known as “viral marketing”.

What is the “viral marketing”? It is the marketing that depends on a high pass-along rate from person to person. In other words, it is a marketing technique to sell through the “reference” of satisfied customers.

About this point, the Marketing Dictionary of the Monash Univerity says:

“Referral Selling” is to sell to customers whose names have been suggested by previous satisfied customers.”

Here you have the reference in ths Marketing Dictionary URL: http://www.buseco.monash.edu.au/mkt/dictionary/rrr.html

Normally, the referral selling is pushing thanks a referral marketing program that works through strong networks of friends.

Wikipedia says: “Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.”
URL: http://en.wikipedia.org/wiki/Referral_marketing

There are a lot of literature about “referral” and “referrals”. Here you have more materials about referral.
URL: http://www.marketing.uni-frankfurt.de/fileadmin/Publikatione...

This document is very educative about the values of the referral marketing.

In summary, from a marketing perspective, the translation of : “referido value” to English is “referral value”.

You really made the key question: “¿Cómo generar valor incremental fuera de nuestros consumidores? Using our customers who refer their friends through a network of friends. After that, if all works well, the friends of my customers become my new customers.

MY SUGGESTION: “referido valor” = “referral value”.

I hope this analysis helps you in your translation.

Regards

Domingo