Glossary entry

English term or phrase:

above the fold

Serbian translation:

iznad preloma

May 5, 2010 17:54
14 yrs ago
5 viewers *
English term

above the fold

GBK English to Serbian Marketing Marketing / Market Research
The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.
Example sentences:
Google expects the exclusion will result in higher prices for "above the fold" placements, as brand advertisers bid against each other for those more desirable placements. (Clickz.com)
But even given our new larger page sizes, we were still presented with long lists of items to be placed above the fold – lists impossible to accommodate. There were just too many things for the limited amount of vertical space. (boxesandarrows.com)
When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness. (Marketing Terms)
Proposed translations (Serbian)
5 +2 iznad preloma
Change log

May 5, 2010 17:27: changed "Kudoz queue" from "In queue" to "Public"

May 5, 2010 17:55: changed "Stage" from "Preparation" to "Submission"

May 8, 2010 18:54: changed "Stage" from "Submission" to "Selection"

May 10, 2010 10:55: changed "Stage" from "Selection" to "Completion"

Proposed translations

+2
11 mins
Selected

iznad preloma

Definition from own experience or research:
Deo poruke e-pošte, veb stranice ili oglas koji je vidljiv bez pomeranja sadržaja stranice. U slučaju oglasa, takvo odredište je poželjnije i isplativije zbog trenutne vidljivosti.
Example sentences:
Above the Fold – iznad preloma Deo veb stranice koji je vidljiv na monitoru odmah po učitavanju internet stranice (vidi se bez pomeranja slike na ekranu, odnosno skrolovanja). (eKapija)
Jedan od problema s kojima su dizajneri suočeni je kako osigurati da se važan sadržaj strane zadrži „iznad preloma" - jer posetilac onda neće morati da ga pomera kako bi video celu vest ili poruku navedenu pri dnu. Browser Size pomaže tako što vizuelno predstavlja koji procenat korisnika interneta može da vidi neki deo strane. Ovo je povezano ne samo sa rezolucijom ekrana već i sa tim koliko je velik prozor čitača koji korisnik upotrebljava. (Tehnoguru)
Peer comment(s):

agree Biljana Kovačević
2 hrs
Hvala!
agree Marko Spasic
4 days
Hvala!
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4 KudoZ points awarded for this answer.
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