Hinanit:

You propose “highlighted” as a translation of “destacado”. I agree with you in the case of marketing.

When you introduce a new product in the market and you want to promote it, you “highlight” the product in the way to generate an emotional connection between it and each possible buyer. You create the environment for 1 to 1 emotional connections between the product and the users.

About “hightligh” and “highlighted”, The Free Dictionary by Farlex says:

- high•light n.
1. An area or a spot in a drawing, painting, or photograph that is strongly illuminated.
2. An especially significant or interesting detail or event.

tr.v. high•light•ed, high•light•ing, high•lights
1. To give a highlight to (the subject of a painting, for example).
2.
a. To make emphasize.
b. To be a highlight of.
3. To mark (important passages of text) with a usually fluorescent marker as a means of memory retention or for later reference.

The experts in marketing use the term “highlighted” for marketing and the term “outstanding” in connection with the product and its features. In this case, a “highlighted” marketing campaign explains the features of an “outstanding” mobile phone. The marketing campaign that shows all the qualities of the new product is “highlighted”.

The concept of “highlighted” plugs with Internet because today Internet is a platform of marketing with a lot of tools to “highlight” a new product.

In a classic paper flyer, we don’t have the multimedia resources to “highlight” a product. To “highlight” a product, you need very good colors, very attractive pictures and images, video, sound…. You have to create the “emotional connection”. From the other side, the classic flyers go to the trash box without to create this “emotional connection”.

Frequently, when you have a lot of flyers in your mailbox you put all of them in the trash without check the content. In the case of Internet, 30 seconds of “picture” or 30 seconds of “sound”, or 30 seconds of “video” remain in your memory also when you sleep…

The creative of Internet marketing work with your psyche since the moment they are creating a new Internet commercial. I have some experience about this subject. Very short multimedia messages can modify behaviors of possible buyers or voters (in the case of the politics).


Regards

Domingo