Audience Opinion Research for Singapore Marketing of a Food Product Job posted at: Mar 19, 2024 05:37 GMT (GMT: Mar 19, 2024 05:37) Job type: Translation/editing/proofing job Services required: Checking/editing, Copywriting, Transcreation, Native speaker conversation, Cultural Consulting (other) Languages: English to Chinese Language variant: Singapore Job description: We seek 3 or 4 translators, or professionals of any type who are based in Singapore to compile feedback to a food product and its brand design and name, from people in Singapore, by speaking to 3 or 4 fellow Singaporeans, and asking the following questions in order to help our client test reactions for exporting a food product to the Singapore market : * Do they think the the product itself and its brand design and name would work in Singapore food service outlets - mainly the pub and club market? * Product Name Resonance: Do they think the name resonates with the Singaporean market. This includes assessing its memorability, ease of pronunciation, and any potential associations it may invoke. * Cultural Considerations: Can they identify any cultural sensitivities, including whether the product name or concept may be perceived as offensive, awkward, or negative in any context within Singapore’s multicultural society. * Consumer Feedback: How do they think will the product be received? - this includes both positive feedback and any areas of concern from a cultural and consumer preference standpoint. * Market Resonance Factors: Can they determine what aspects of the product and its branding are likely to resonate with Singaporean consumers and which might not? Consider elements such as the appeal of Japanese cuisine, beef consumption preferences, and readiness for international food products. * Logo & Branding Considerations. Can they provide feedback on the logo and brand identity? Will this resonate with the Singapore market? * Recommendations and Watch-Outs: Based on the findings, can they make any recommendations for potential adjustments, and any watch-outs that could impact the successful introduction of the product in Singapore. a detailed brief describing the research feedback requirements Delivery format: Microsoft Word Budget and payment details: Budget information for this job is restricted to those who meet the requirements of the job. Payment terms: 7 days from the invoice date. Poster country: Australia Volume: 500 words Service provider targeting (specified by job poster): Membership: Non-members may quote after 12 hours  Marketing Preferred specific fields: Cooking / Culinary Preferred native language: Target language(s) Subject field: Marketing / Market Research Required quoter location: Singapore Quoting deadline: Mar 20, 2024 13:00 GMT Delivery deadline: Mar 25, 2024 13:00 GMT Additional requirements: previous experience providing cultural insight for viability of a product in new market About the outsourcer: This job was posted by a Blue Board outsourcer with a "likelihood of working again" average rating of 4.9 out of 5 Note: You cannot quote because this job is closed. | Jobs posted by outsourcers seeking quotes from language professionals. Try jobs for mobile Browse jobs and manage your quotes anytime, anywhere (member-only). You may be interested in this ProZ.com Wiki article on risk management for translators and interpreters. The Blue Board is a searchable database of language job outsourcers with feedback from service providers, and an important risk management tool. ProZ.com members have full access to the Blue Board. Does this job require a CAT Tool or additional skills? Join your colleagues in purchasing software at the lowest price on the planet via ProZ.com Translator Group Buy, or improve your skills by taking one of the 100's of ProZ.com translator training courses.
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Services required: Checking/editing, Copywriting, Transcreation, Native speaker conversation, Cultural Consulting (other) 
