Glossary entry

Spanish term or phrase:

cercano y no arrogante

English translation:

engaging, and not arrogant

Added to glossary by Eugenio Llorente
Apr 6, 2011 16:29
13 yrs ago
1 viewer *
Spanish term

cercano y no arrogante

Spanish to English Marketing Marketing Publicidad
Se trata de una lista cualidades que debe tener el personal de un banco.

He visto en Proz que cercano se traduce por "familiar". Pero no se si esto sería adecuado para mi contexto empresarial, posiblemente si, se me ocurre de momento:

"Considerate and not arrogant/stuck up"

Discussion

FVS (X) Apr 6, 2011:
Approachable is very good. Like it.
Travelin Ann Apr 6, 2011:
Approachable is a term I have often seen for customer service positions.

Proposed translations

+1
11 mins
Selected

open/engaging, but not arrogant

I was thinking of "open" for cercano and looking for a confirmation of "but not arrogant" when I found this site in Internet that deals with the subject. I'd keep "but not arrogant" because arrogance is high on the lists of clients' complaints concerning banking personnel and I'd probably go with "open" for cercano, although engaging is nice. 30 Jan 2009 ... Search Advice | Charles Pinto`s Profile ... Maintaining this brand equity will keep the banks' doors open for ... Investment Banks use their summer internships as a means of hiring, so that they get the best employees early. ... Be engaging, but not arrogant. - Ask the right questions during your ...
gottamentor.com/viewAdvice.aspx?a=261 - En caché
Peer comment(s):

agree Remy Arce
49 mins
Cheers and thanks, Remy.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Agradezco mucho las demás respuestas, pero esta es la que mas se ajusta a mi contexto. Muchas gracias."
6 mins

intimate and not aloof

A stab at it.

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Note added at 6 mins (2011-04-06 16:36:06 GMT)
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not so sure about intimate but fancy aloof

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Note added at 7 mins (2011-04-06 16:36:44 GMT)
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maybe

friendly and not aloof
Peer comment(s):

neutral liz askew : if a bank clerk was "intimate" I would not be too pleased:)
4 mins
oh there is intimacy and intimacy. I stick with aloof but like approachable.
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+8
11 mins

approachable / a friendly and approachable manner

This may be an option to combine the two ideas.

It's very common to find "approachable" in a staff manual or in staff training about customer service.
Peer comment(s):

agree Elizabeth Slaney : Exactly what I was thinking!
6 mins
Thank you Liz :)
neutral FVS (X) : what about the second part??
7 mins
I think "a friendly and approachable manner" combines the two parts.
agree neilmac : I think approachable expresses "not arrogant" so this works for me :)
31 mins
Thank you neilmac :)
agree Noni Gilbert Riley : Yes, turn it around! And coinciding with Travelin' Ann's great suggestion of approachable.
44 mins
Thank you Noni :)
agree Edward Tully
51 mins
Thank you Edward Tully :)
agree James A. Walsh
1 hr
Thank you James A. Walsh :)
agree MJ Barber : Agree, agree with Neilmac. Also, in PR terms, it is badly expressed, as it is better to emphasise presence of positive virtues, not absence of negative ones.
1 hr
Thank you MJ Barber :)
agree Ruth Ramsey
2 hrs
Thank you Ruth Ramsey :)
agree Altogringo : and especially MJ Barber's reminder/advice about emphasizing positive qualities in this context.
4 hrs
Thank you Altogringo :)
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3 mins

friendly and not stand-offish

Bearing in mind certain bank staff I have encountered! But it might help to know what kind of tone to take - is this an internal ad, or for the general public?

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Note added at 56 mins (2011-04-06 17:25:58 GMT)
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Neil is right - this would only work really in conversation - although the fact that this is an internal doc gives us greater leeway. Some excellent suggestions from my colleagues anyway.
Note from asker:
It is a survey conducted among clients for internal use. Thank you
Peer comment(s):

neutral neilmac : I don't like it because it contains a "not".... Would be fine in conversation tho.
39 mins
As you will have read, I had my reservations about what context this wd be suitable for - and agree that the not is a bit of a no-no ;-) But I wd dearly love to use stand-offish somehow because it's a long time since I've had the chance! Thanks Neil.
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1 hr

"warm and modest"

My option.
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