Glossary entry

English term or phrase:

Piggyback Advertising

Arabic translation:

إعلان ثانوي مجاني مصاحب لحملة أخرى

Added to glossary by Taghreed Mahmoud
Apr 15, 2011 02:33
13 yrs ago
7 viewers *
English term

Piggyback Advertising

English to Arabic Marketing Marketing
Penny-Pinching Promotions
1. Piggyback your advertising.
Including advertising material in other mailings, such as in invoices, saves postage and other costs, says J. Donald Weinrauch, co-author of The Frugal Marketer. Likewise, make the most of your point-of-purchase opportunities by tucking coupons, newsletters or other promotional fliers in the bag with customers' purchases.
Change log

Apr 22, 2011 04:51: Taghreed Mahmoud Created KOG entry

Discussion

Taghreed Mahmoud Apr 22, 2011:
Thanks so much Ms. Dina for choosing my translation as the most helpful.

Proposed translations

3 hrs
Selected

إعلان ثانوي مجاني مصاحب لحملة أخرى

free secondary advertising with another campaign

in other words:
the sales promotion for one product which accompanies promotion for another product made by the same company

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Note added at 7 days (2011-04-22 04:47:31 GMT) Post-grading
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Thanks alot Ms. Dina for choosing my translation.
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4 KudoZ points awarded for this answer.
1 hr

إعلان متسلق

.
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9 hrs

اعلان مرافق للاعلان الرئيسي

اعلان على هامش الاعلان الرئيسي
اعلان مرافق للاعلان الرئيسي
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1 day 7 hrs

حملة ترويج ترافق حملةً أخرى صادرة من الشركة ذاتها

.

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Note added at 1 day7 hrs (2011-04-16 10:27:03 GMT)
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Though while that is the definition, I think it would be appropriate to say the following here:

أطلق أكثر من حملة ترويجٍ واحدة
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