Jul 22, 2011 09:54
12 yrs ago
English term
means- end theory
English to Polish
Marketing
Marketing
Following the means -end theory ,the author defines customer value as the customer's preference for those product attributes, performances and consequences that satisfy hos own goals.
Proposed translations
(Polish)
4 | teoria środków i celów | Maciek Drobka |
Proposed translations
10 mins
Selected
teoria środków i celów
Propozycja na podstawie w/w opisu i opisów w Internecie, np. tego:
http://www.jessekanclerz.com/blog/2008/07/people-dont-buy-fe...
NB jest książka pt. 'Teoria środków-celów...', ale wg mnie brzmi koślawo.
http://www.jessekanclerz.com/blog/2008/07/people-dont-buy-fe...
NB jest książka pt. 'Teoria środków-celów...', ale wg mnie brzmi koślawo.
Note from asker:
dziekuje:) |
4 KudoZ points awarded for this answer.
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