Glossary entry (derived from question below)
Spanish term or phrase:
bipolarizando
English translation:
adopting a two-pronged approach
Added to glossary by
Lisa McCarthy
May 27, 2013 16:50
11 yrs ago
Spanish term
Spain
Especialista de marketing
Native in: English 
Works in: Spanish to English, Catalan to English
bipolarizando
Spanish to English
Medical
Medical: Pharmaceuticals
Pharmaceutical industry
Looking for a suitable translation here - I really don't think 'bipolarising' is an option.
Los laboratorios farmacéuticos han emprendido una aparente huída hacia adelante, bipolarizando su modelo de negocio (empresa investigadora-empresa de genéricos) y aumentando su tamaño como mecanismo de supervivencia. Ser pequeño no está de moda y se considera una desventaja.
Los laboratorios farmacéuticos han emprendido una aparente huída hacia adelante, bipolarizando su modelo de negocio (empresa investigadora-empresa de genéricos) y aumentando su tamaño como mecanismo de supervivencia. Ser pequeño no está de moda y se considera una desventaja.
Proposed translations
(English)
| 3 +6 | taking/pursuing/adopting a two-pronged approach (to business) |
Denise Phelps
|
| 4 +2 | diversifying |
Richard Hill
|
| 4 | bifurcating |
Ray Ables
|
Proposed translations
+6
47 mins
Denise Phelps
Native in English
Traducción de trabajos académicos
Native in: English
Works in: Spanish to English, English
Related KudoZ points
:
4
Selected
taking/pursuing/adopting a two-pronged approach (to business)
Peer comment(s):
| agree |
Charles Davis
: I think this is good; it's idiomatic and it specifically expresses duality.
23 mins
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Thanks, Charles.
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| agree |
raptisi
31 mins
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Thanks, raptisi.
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| agree |
James A. Walsh
: Yes, "adopting a two-pronged approach" works well here.
44 mins
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Thanks, James.
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| agree |
lorenab23
: Very good option :-)
2 hrs
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Thanks, lorenlab.
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| agree |
Linda Grabner
: Like James, I particularly like it with "adopting"
6 hrs
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Thanks, Linda.
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| agree |
Marie-Helene Dubois
: I like it :)
16 hrs
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Thanks, Marie-Helene.
|
4 KudoZ points awarded for this answer.
Comment: "Thanks a lot, Denise - nice option!"
21 mins
bifurcating
Here is another option for you.
'We plan to focus on SMBs by bifurcating our business model..."
http://www.ciol.com/ciol/news/73441/we-plan-focus-smbs-bifur...
'We plan to focus on SMBs by bifurcating our business model..."
http://www.ciol.com/ciol/news/73441/we-plan-focus-smbs-bifur...
+2
16 mins
diversifying
One option!
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Note added at 17 mins (2013-05-27 17:07:58 GMT)
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diversify
a. To give variety to; vary: diversify a menu.
b. To extend (business activities) into disparate fields.
http://www.thefreedictionary.com/diversify
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Note added at 22 mins (2013-05-27 17:12:25 GMT)
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he decision to diversify the business model is part of the company's medium-term strategy, which involves extending traditional solutions towards medium and large companies with budgets of over € 100,000 for IT complex projects, and developing new solutions and business models tailored to small companies with budgets below 20.000 Euro.
http://www.totalsoft.ro/news/TotalSoft_announces_the_first_C...
--------------------------------------------------
Note added at 17 mins (2013-05-27 17:07:58 GMT)
--------------------------------------------------
diversify
a. To give variety to; vary: diversify a menu.
b. To extend (business activities) into disparate fields.
http://www.thefreedictionary.com/diversify
--------------------------------------------------
Note added at 22 mins (2013-05-27 17:12:25 GMT)
--------------------------------------------------
he decision to diversify the business model is part of the company's medium-term strategy, which involves extending traditional solutions towards medium and large companies with budgets of over € 100,000 for IT complex projects, and developing new solutions and business models tailored to small companies with budgets below 20.000 Euro.
http://www.totalsoft.ro/news/TotalSoft_announces_the_first_C...
Discussion