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para la excelencia con start ups en el sector creativo
Apr 13, 2016 16:15
8 yrs ago
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Spanish term

Despreocupados (here)

Spanish to English Bus/Financial Advertising / Public Relations Marketing surveys - consumer types/preferences
SPAIN. From a text about consumer preferences. I've been working in another area all day, so I'm not really in the zone for marketing questionnaires yet. This does appear in the proz glossary as "carefree", but I'm not keen on that definition for this marketing context. All suggestions welcome.

"Se realiza el análisis clúster para agrupar a los consumidores según su estilo de vida alimentario. De este modo, se obtienen los siguientes segmentos: i) Despreocupados: es el segmento más grande con un tamaño del 36.8% del total de la muestra (n=276). Se caracteriza por individuos que no valoran la frescura ni la relación calidad/precio de los alimentos, no realizan una compra activa ni vinculan el consumo a un acto social, tienen poca sensibilidad hacia la cocina, priorizan el consumo en el hogar y tienen escaso interés por aspectos relacionados con la nutrición y por productos innovadores;"
Proposed translations (English)
3 uninvolved
4 +5 non-descriminating
3 +3 unconcerned
3 Careless

Discussion

neilmac (asker) Apr 15, 2016:
Tx guys Am translating something else right now, but I'll be back to this job again tomorrow. The jury's still out :)
Robert Forstag Apr 15, 2016:
@Adoración I would agree if the terms in question were being used *with the respondents*. But I think it highly unlikely that such is the case, and it instead seems to me that the most probable scenario is that these labels are being used exclusively by and for the persons involved in conducting the survey and interpreting its results.
Adoración Bodoque Martínez Apr 15, 2016:
I personally feel that neither "non-discriminating" nor "unconcerned" are ideal choices for a questionnaire (if they are indeed to be used in a questionnaire) because both words could lead to misinterpretation due to ambiguity. I believe some respondents may think of "discriminatory" when they see "discriminating", and of "worried" when they see "concerned".
Robert Carter Apr 15, 2016:
@Neil In another context, indifferent would be fine, however, in this case you possibly need either "concerned" or "discriminating" as the opposite "unconcerned" or "undiscriminating", or varying degrees, as per my references, i.e. very concerned, somewhat concerned, etc.
Robert Forstag Apr 15, 2016:
Re: "indifferent" "Indifferent" to me would imply that the persons in question are so completely unconcerned with their shopping choices that they would just as soon purchase Cheez Whiz, Doritos, and a bottle of Coke for their supper as a salad with organic vegetables, cage-free chicken breast, and fresh-squeezed orange juice. Because I don't think that level of unconcern is being implied here as regards the group of shoppers characterized as "despreocupados," I don't think that "indifferent" really works here.
Adoración Bodoque Martínez Apr 15, 2016:
I think "indifferent" is a very good option.
neilmac (asker) Apr 15, 2016:
My own take I was thinking "indifferent".... any thoughts on that as an option?
neilmac (asker) Apr 13, 2016:
So, I was about to close the query ... until I saw the three suggestions posted so far. I actually have an idea of my own, but I'll keep it under my hat for now to see if anyone else suggests the same thing. Thanks guys for the suggestions so far :)
neilmac (asker) Apr 13, 2016:
When posting, I got this message: "Existing Spanish to English KudoZ question(s) were found that are similar to your term. Please review these questions." However, I don't know how to do this (find and review them).

Proposed translations

14 mins
Selected

uninvolved

Another option.

https://www.coursehero.com/file/p22sbv1/3-Uninvolved-consume...

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Note added at 17 hrs (2016-04-14 10:07:09 GMT)
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Thank you, Neil.
Note from asker:
Now researching this translation (yesterday I was working in 2 other areas as well), I came across this in a similar text already published, so your suggestion is now a strong contender. Tx :)
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Finally opted for this, which I've seen used in a couple of similar published papers. Although in the end, it was Roberts Cheese Whizz observation that swung the balance :-) Tx all for helping outagain."
+5
6 mins
Spanish term (edited): despreocupados

non-descriminating

I think that "unconcerned" could also work here.

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Note added at 6 mins (2016-04-13 16:22:02 GMT)
--------------------------------------------------

Whoops!

Of course:
non-discriminating
Peer comment(s):
agree Robert Carter : I was about to post an addendum of "undiscriminating" too, when I saw your post.
8 mins
It looks like we are on the exact same wavelength here. Thank you, Robert. :)
agree Helena Chavarria : Before looking at the suggestions I 'tested' myself and 'unconcerned' immediately came to mind.
36 mins
Thank you, Helena.
agree Charles Davis
39 mins
Thank you, Charles.
agree Vika Lex
6 hrs
Thank you, Vika.
agree MarinaM
9 hrs
Gracias, Marina.
Something went wrong...
+3
7 mins
Spanish term (edited): Despreocupados

unconcerned

At a guess...

--------------------------------------------------
Note added at 19 mins (2016-04-13 16:34:37 GMT)
--------------------------------------------------

7. How concerned are you about enviromental issues in apparel production such as organic sourcing and pollution?
1- Very unconcerned
2- Unconcerned
3- Concerned
4- Very Concerned
https://www.surveymonkey.com/r/TDLTSNL?sm=gat/d9+9t64aoQF1vD...

In our 2015 edition of the Connected Home survey, participants were asked to rate their level of concern regarding protection of private or personal information in categories. The rating for each of the categories was completed on a seven-point scale of:
1. Not at all concerned
2. Unconcerned
3. Somewhat unconcerned
4. Neither concerned nor unconcerned
5. Somewhat concerned
6. Concerned
7. Very concerned
http://www.prnewswire.com/news-releases/easy-and-free-protec...
Peer comment(s):
agree Helena Chavarria : Before looking at the suggestions I 'tested' myself and 'unconcerned' immediately came to mind.
35 mins
Thanks, Helena.
agree Andrea Shah : Sounds absolutely perfect to me as well.
1 hr
Thanks, Andrea.
agree patinba
5 hrs
Thanks, Patinba.
Something went wrong...
2 hrs

Careless

That's how I would define someone who does not care about a number of issues --in this case, related to food/nutrition.
Something went wrong...
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