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Glossary entry

Spanish term or phrase:

Una historia "cocido a fuego lento"

English translation:

Our slow-cooked recipe for success

Added to glossary by James A. Walsh
Nov 21, 2017 08:52
6 yrs ago
7 viewers *
Spanish term

Una historia \"cocido a fuego lento\"

Spanish to English Marketing Food & Drink
For an marketing pitch about a new petfood product. The introduction states that it is an "historia cocido a fuego lento", obviously metaphorically portraying the idea as having been thought through and developed over time but using a cooking expression since the product in question is food. All I can come up with right now is "A story that's been simmering for some time" but I don't think that gets across the right idea. I need some idioma that relates to cooking or food but also gets across the concept that it's an idea that's been developed carefully.
Proposed translations (English)
4 +4 Our slow-cooked recipe for success
4 +2 A story that has been brewing....
4 +1 Our tried and tested recipe for success
4 a story cooked on a slow flame
2 We took our time to make sure we got it right
Change log

Nov 28, 2017 08:55: James A. Walsh Created KOG entry

Discussion

Dan Echevarria (asker) Nov 21, 2017:
They're referring to the marketing concept they have come up (the name, the positioning in the market, the branding etc). This is the "story". Thanks!
Lisa McCarthy Nov 21, 2017:
Hi Dan Can you provide any other context - for example, what is the 'story', or are they actually referring to 'history'?

Proposed translations

+4
3 hrs
Spanish term (edited): Una historia "cocido a fuego lento"
Selected

Our slow-cooked recipe for success

Another option that I feel works well in this context.
Peer comment(s):
agree Rachel Fell
1 hr
Many thanks, Rachel.
agree JudyK : I like James's idea of 'recipe for success' and another suggestion would be "a carefully concocted recipe..."
1 hr
Thank you, Judy. I also like your suggestion, though I think I would avoid "concoct" here, as I can't get away from the negative connotations of the word (e.g., to concoct a story or excuse, etc.)
agree philgoddard : I still don't fully understand the context (who is pitching to whom?), but this is a good idea if it fits.
2 hrs
Thanks, Phil. I guess it's the classic scenario of a seller (the pet food maker) pitching to a buyer...
agree Katie Auffinger : I like this option - both the "recipe for success" part which expands the food analogy and "slow-cooked."
5 hrs
Thanks very much, Katie.
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4 KudoZ points awarded for this answer.
14 mins

a story cooked on a slow flame

I don't see anything wrong with a literal translation. Lots of references to "cooked on a slow flame," especially in reference to Indian cuisine:

Deccan Spice Indian Restaurant, Jersey City Menu | Order Online ...
https://www.delivery.com/cities/jersey-city/categories/resta...
Ulavacharu Chicken Biryani. Chicken marinated in a Vijayawada special sauce made up of horse gram and **cooked on a slow flame**. $14.99 + ...

Peer comment(s):
neutral Wendy Streitparth : If BE is required, it would be a "low flame" / Yes, I appreciate it is used in America, but in England it is not so usual.
6 hrs
I found hundreds of references to "slow flame," mainly in reference to Indian cooking. My mother used the expression routinely.o
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14 mins

We took our time to make sure we got it right

I’d go for something along these lines. I think it important to guard against going over the top with the language here. After all, the pitch is not for some gourmet delicacy or a three-starred Michelin restaurant - but for pet food!

(Note: “a history/historia” and not “an history/historia”)
Peer comment(s):
neutral Lisa McCarthy : It's marketing, Robert - supposed to be a bit catchy ;-)
43 mins
Well, this looks like something for internal consumption, rather than ad copy....
Something went wrong...
+2
38 mins

A story that has been brewing....

But there may be better ways of expressing this - depends on how the rest of the text is written.

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Note added at 41 minutos (2017-11-21 09:34:14 GMT)
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Another option might be "on a slow boil"

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Note added at 51 minutos (2017-11-21 09:43:42 GMT)
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Or "....has been stewing for..."


A couple of examples of these idioms:

ON A SLOW BOIL:

a game plan to navigate disruption and uncertainty a ... - Springer Link
link.springer.com/content/pdf/10.1007%2F978-3-319-52021-6.pdf
participates in the Center for Innovation Marketing and Strategy (CIMS) and the. Institute for Media and ...... whose success builds on a slow boil)?. Admittedly ...


How A Bunch of Tech-Driven Ventures Are Updating India's Outdated ...
www.indiandefensenews.in/2017/01/how-bunch-of-tech-driven-v...
Jan 8, 2017 - India's defence market can be intimidating. ... ideaForge has been on a slow boil, notching up one customer at a time for a couple of years, ...


STEWING:

SHOTBOX Pop-Up Photo Light Studio by SHOTBOX — Kickstarter
https://www.kickstarter.com/projects/695573783/shotbox-table...
Jul 14, 2015 - The concept has been stewing ever since. It's time to bring it to market. ... DSLR Mount Concept Drawing - Placed on top of the SHOTBOX with ...

PressReader - Jamaica Gleaner: 2017-01-24 - Xaymaca gets Bolt of ...
https://www.pressreader.com/jamaica/jamaica-gleaner/20170124...
Jan 24, 2017 - The Xaymaca concept has been stewing for a while, Andrew Bellamy told The Gleaner. “I kinda hesitated. I wasn't sure if the market was ready, ...


BREWING:

WBN Analysis: "East Waco entrepreneur sets sights on Elm Avenue ...
www.wacobusinessnews.com/.../wbn-analysis-east-waco-entrepr...
Aug 24, 2017 - Nancy Grayson discusses her plan for the Elm Avenue Food Market in front ... Her food market concept has been brewing for quite some time, ...

Social Media Curation: !nstant Gets Funding from the Knight ... - Adweek
www.adweek.com/digital/nstant-knight-foundation-prototype-f...
Jan 22, 2014 - ... of the software has yet to be decided, the idea has been brewing for a while. Four 2013 Nieman Fellows came up with the concept: Ludovic ...

Wavepaths App Guides Users Through Therapeutic Trips - Rolling Stone
www.rollingstone.com/.../wavepaths-app-guides-users-through...
Nov 8, 2017 - The idea has been brewing for a year – now Eno and Kaelen are going public with the concept, looking to gather collaborators and funding.




Peer comment(s):
neutral Robert Forstag : I think that “brewing” would be a better fit for coffee or beer than for pet food.... 😊
6 mins
Yes, but a marketing idea/story can be 'brewing' - it still gives the idea that something has been given thought over a long time. And it's much more interesting to use an idiom here.
agree Jonathan Barchana (X)
20 mins
Thanks, Jonathan :-)
agree Charles Davis : Brewing for me; better than stewing or low boil.
32 mins
Thanks, Charles - yes, 'brewing' is a better option :-)
Something went wrong...
+1
21 hrs

Our tried and tested recipe for success

I think James' recipe for success is a good fit but to me none of the cooking, slow cooking, brewing and stewing ideas work with the idea of pet food although used in the Spanish.
In this case tried and tested could give the idea of a formula that has been developed and adjusted over time and it is a common collocation with recipe.


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Note added at 21 hrs (2017-11-22 05:58:04 GMT)
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http://www.birchpet.co.uk/



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Note added at 21 hrs (2017-11-22 05:59:10 GMT)
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The Super Premium range offers a variety of tried and tested dog food recipes, from puppy/junior through to senior, and all developed by pet nutritionists to ensure that your dog gets the very best natural nutrition.

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Note added at 21 hrs (2017-11-22 06:01:55 GMT)
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http://superiorchunky.co.nz/choose-chunky/
Peer comment(s):
agree Robert Forstag : I agree with you that notions such as “slow-cooked,” “stewed,” ”brewed,” etc. really do not work as applied to pet food. “Tried and tested” recipe is an improvement over any of these.
3 days 7 hrs
Thanks!
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