English to German Marketing Marketing

The digital trend in China is very evident. A Chinese consumer’s daily life involves frequent engagements with different types of online platforms offering both products and services. This has encouraged many internet companies to use innovative strategies to engage consumers. The importance of the digital trend can be seen in the MSCI China index composition where the communication services and consumer discretionary sectors constitute more than 20% of the index. The large companies in these sectors are mainly in the internet space.

A good example is our holding in an online platform which is capitalising on the growing digitalisation of consumer markets. Despite being a late comer to the food delivery market, the company gained market share from its competitors to become the number one platform for food delivery. Using this position, it has been successful in ***cross-selling higher-margin lifestyle services in leisure and entertainment***.


Wie würdet ihr diesen schrecklichen Satz übersetzen? Hier meine vorläufige Lösung:

Obwohl das Unternehmen erst spät in den Lebensmittelliefermarkt eingestiegen ist, hat es Marktanteile von seinen Wettbewerbern erobert und ist mittlerweile die führende Lebensmittellieferplattform. Es hat diese Position genutzt, ***um Cross-Selling bei höhermargigen Lyfestyle-Diensten im Bereich Freizeit und Unterhaltung zu betreiben***.