Jun 21, 2021 00:54
2 yrs ago
4 viewers *
English term
gross rating point (GRP)
GBK
English to Ukrainian
Marketing
Marketing
Definition from
MBA Skool:
Gross Rating Point (GRP) is a measure of size of an advertising campaign across media channels or over a particular channel. GRP is not a measure of the number of audience reached, in fact it quantifies the impression formed on audiences and hence as a percentage of target population, it can be greater than 100 as well. GRP is frequently used by media buyers to measure the strength of different components of a media plan.
Example sentences:
The base for measuring reach in GRP calculations is typically the largest measured population with reasonable access to media. (Ipsos)
Just because an ad aired on a TV network doesn’t mean people actually watched it. Also, with the rise of DVRs, the value of the GRP changes based on whether people watched a show when it first aired on TV or at a later time. (Digiday)
The impact of GRP on a marketing campaign is deceptive. A high rating may indicate a larger number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful. (Small Business)
Proposed translations
(Ukrainian)
| 4 +2 | Маркетинговий показник GRP |
Vladyslav Golovaty
|
Change log
Jun 9, 2021 16:29: changed "Kudoz queue" from "In queue" to "Public"
Jun 21, 2021 00:54: changed "Stage" from "Preparation" to "Submission"
Jun 24, 2021 01:56: changed "Stage" from "Submission" to "Selection"
Jun 26, 2021 16:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
3 hrs
Vladyslav Golovaty
Ukraine
Ukraine
Ukraine
a top-rank. native English-Ukrainian-Rus
Native in: English (Variant: US) 
, Ukrainian (Variant: Standard-Ukraine) 
, Russian
Works in: English to Ukrainian, Ukrainian to English, Russian to English, and 3 more.
Related KudoZ points
:
28
Selected
Маркетинговий показник GRP
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Note added at 5 days (2021-06-26 19:24:24 GMT) Post-grading
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Спасибі!
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Note added at 9 days (2021-06-30 20:39:52 GMT) Post-grading
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Спасибі!
Definition from
own experience or research:
Маркетинговий показник GRP відображає масштаб рекламного впливу
Example sentences:
GRP — це сумарний рейтинг, який показує загальну кількість контактів аудиторії з подією. Вважається методом підсумовування рейтингів кожного показу. Тобто, суть показника GRP — загальна кількість контактів з багаторазово показаною в різних медіа подією. (https://uk.wikipedia.org/)
Gross Rating Point, сумарний рейтинг, валовий рейтинг (myacademy)
сумарний рейтинг вийшов нижче заявленого більш, ніж ... За результатами трьох днів рекламної компанії, валовий рейтинг (GRP), ... (tvir)
4 KudoZ points awarded for this answer.
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