English to Italian Marketing Textiles / Clothing / Fashion Sneakers

XXXX 1 Retro High OG Chicago Lost and Found
The XXXX 1 is one of the all-time greats of sneaker culture. So it’s no surprise that the first drop in the Reimagined series is none other than this iconic shoe. The XXXX 1 Chicago Lost and Found was inspired by the silhouette’s original colorway that debuted in 1985. The design captures the essence of the 80s, when shoppers could stumble upon Jordans in dusty stockrooms that have been lost, forgotten, and then found years later. Shoppers are introduced to the Lost and Found narrative on the box, with its mismatched lid and faded coloring. The aged aesthetic is also intentionally incorporated in the style of the shoe. When shoes are left too long in the box, they naturally flake, dry out, and yellow. The ankle collar is stylistically designed in a similar distressed fashion, with its cracked and faded leather material. While the rubber midsole is slightly yellowed, mimicking the aged-over-time look of an original pair. The best part about the Chicago Lost and Found is that not every pair will look exactly the same. The subtle differences in the details not only give this shoe a ***thrift-like touch***, but really make it feel like you own a part of history.