English to Chinese Bus/Financial Marketing marketing analytics

Heuristics such as reach, cost, quality (RCQ).
RCQ disaggregates each touchpoint into its component parts—the number of target consumers reached, cost per unique touch, the quality of the engagement—using both data and {structured judgment}. It is often used when MMM is not feasible, such as when there is limited data; when the rate of spending is relatively constant throughout the year, as is the case with sponsorships; and with persistent, always-on media where the marginal investment effects are harder to isolate.
RCQ将每个接触点分解给多个组成部分：被影响的目标消费者的数量、每次不重复接触的成本以及互动质量，既要运用数据，又要运用XX判断力。