Glossary entry

English term or phrase:

market-oriented company

French translation:

entreprise commerciale

Added to glossary by Emérentienne
Jun 6, 2005 13:50
19 yrs ago
1 viewer *
English term

market-oriented company

English to French Other Economics
Merci !

In 1991 SINFOS was initially created as a service of the Centrale für Coorganisation (CCG), and has been made an independent market-oriented company – the SINFOS GmbH – on 6 September 2002.

Proposed translations

+3
1 min
Selected

entreprise commerciale

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Peer comment(s):

agree Nicolas Marie
1 min
agree df49f (X)
5 mins
agree Beatrice Hercend
29 mins
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4 KudoZ points awarded for this answer. Comment: "merci !"
+2
2 mins

entreprise orientée marché

Avantages de l’orientation marché
- Une *** entreprise orientée marché *** a en général un grand nombre de client satisfaits et dès lors un taux de fidélité élevé et des coûts de vente et de prospection plus faibles.

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Note added at 3 mins (2005-06-06 13:53:30 GMT)
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http://www.allbodies.com/Chroniques/marketing/chro7.shtml
Peer comment(s):

agree Audrey Fermon-Terraza (X) : On trouve aussi "mercatisée" sur le GDT, avec le même sens
2 mins
Merci Audrey.
agree DocteurPC : oui, mais SVP pas mercatisée, malgré le GDT - des fois ils exagèrent leurs traductions
1 hr
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+1
1 min

axée sur le marché

fonctionnant selon les lois du marché
s'inspirant de la philosophie du marché

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Note added at 2 mins (2005-06-06 13:52:26 GMT)
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entreprise de marché, aussi

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Note added at 3 mins (2005-06-06 13:53:59 GMT)
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non, entreprise de marché n\'est pas génial, sorry!
Peer comment(s):

agree Marie Christine Cramay
1 hr
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26 mins

société de commercialisation

There is only one way to correct this problem, and that is for manufacturers to become "market-oriented" and research the new wants and needs of consumers. They must spend a greater percentage of revenue on research. If they produce new and exciting product designs based on marketing research, people will pay for greater value.
It is no defense to say that products have new technology. This may make engineers happy, but it may carry no new benefit of excitement to shoppers. Retailers cannot sell things that make engineers happy, only things that makes consumers happy. A Company has to be "market-oriented", not just technology-oriented, to give retailers products that can sustain their price
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