English to French Marketing Internet, e-Commerce

Because xxx already had strong organic positioning in their core listing categories, zzz recommended cross-selling (i.e., ad placements outside of the spirits category) using Bid Multipliers functionality, where brands can increase or decrease campaign Cost-per-Click (CPC) bids for different ad-placement types.

This strategy allowed XXX to wield comprehensive ad inventory placements across Category, Department, Aisle and Shelf page types, ensuring they would reach potential customers throughout their shopping journey, including both Search- and Browse-based shopping missions.