ProZ.com-ийн талаарх форумууд » Poll Discussion »
Poll: In your experience, where do client brands make the biggest cultural localization mistakes?
Thread poster: ProZ.com Staff
ProZ.com Staff
ProZ.com Staff
SITE STAFF
Oct 17

This forum topic is for the discussion of the poll question "In your experience, where do client brands make the biggest cultural localization mistakes?".

This poll was originally submitted by Ana Moirano. View the poll results »
 
Maria Teresa Borges de Almeida
Maria Teresa Borges de Almeida  Identity Verified
Portugal
Local time: 05:55
Member (2007)
English to Portuguese
+ ...
Other Oct 17

All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same... See more
All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same happened years ago with another car brand... ▲ Collapse


Thayenga
Sebastian Witte
 
Jennifer Levey
Jennifer Levey  Identity Verified
Chile
Local time: 01:55
Spanish to English
+ ...
Ah, fond memories of ... Oct 17

Maria Teresa Borges de Almeida wrote:

All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same happened years ago with another car brand...


... the raised eyebrows when the Rolls Royce 'Silver Mist' was launched onto the German market.

Thayenga
Maria Teresa Borges de Almeida
 


To report site rules violations or get help, contact a site moderator:

Moderator(s) of this forum
Jared Tabor[Call to this topic]

You can also contact site staff by submitting a support request »

Poll: In your experience, where do client brands make the biggest cultural localization mistakes?






Anycount & Translation Office 3000
Translation Office 3000

Translation Office 3000 is an advanced accounting tool for freelance translators and small agencies. TO3000 easily and seamlessly integrates with the business life of professional freelance translators.

More info »
TM-Town
Manage your TMs and Terms ... and boost your translation business

Are you ready for something fresh in the industry? TM-Town is a unique new site for you -- the freelance translator -- to store, manage and share translation memories (TMs) and glossaries...and potentially meet new clients on the basis of your prior work.

More info »