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Freelance translator and/or interpreter, Verified site user
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Services
Translation, Editing/proofreading, Interpreting, Language instruction, Software localization, Native speaker conversation
Expertise
Specializes in:
Cooking / Culinary
Cosmetics, Beauty
Poetry & Literature
Textiles / Clothing / Fashion
Slang
Names (personal, company)
Idioms / Maxims / Sayings
Advertising / Public Relations
Cinema, Film, TV, Drama
Internet, e-Commerce
Also works in:
Printing & Publishing
Tourism & Travel
Media / Multimedia
Art, Arts & Crafts, Painting
Education / Pedagogy
Environment & Ecology
Food & Drink
Furniture / Household Appliances
Government / Politics
History
International Org/Dev/Coop
Religion
Journalism
Certificates, Diplomas, Licenses, CVs
Human Resources
Philosophy
Sports / Fitness / Recreation
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Volunteer / Pro-bono work
Open to considering volunteer work for registered non-profit organizations
Portuguese to English: Um breve questionamento sobre “personal brands”. General field: Other Detailed field: Advertising / Public Relations
Source text - Portuguese Um breve questionamento sobre “personal brands”.
Cada vez mais pessoas definem-se como marcas. Ver-se como uma marca nada mais é do que saber se promover, conhecendo e entendendo como melhor comunicar as suas habilidades e experiências. Hoje em dia a reputação online gera valor económico e o chamado valor social através da visibilidade promovida pela marca pessoal.
Entendo perfeitamente os benefícios de humanizar uma marca, mas questiono o caminho oposto: será que todas as pessoas - mesmo aquelas que não estão ativamente cultivando uma carreira de influencer - precisam mesmo ser uma marca?
Numa pesquisa para este artigo, tive dificuldade em encontrar opiniões contrárias. Parece estar estabelecido que este é o caminho a seguir. Se você não tem uma marca pessoal, algo está errado.
Quando pensamos numa marca, pensamos em atributos, tom de voz e uma estratégia pré-determinada que guia todo o seu comportamento. Gosto de acreditar que somos muito mais flexíveis do que isso. Pessoas mudam de ideia, experimentam, arriscam, evoluem, erram, voltam atrás, se reinventam.
Marcas têm rótulos, pessoas não.
Jenny Odell, a autora de “How to Do Nothing” - um dos livros mais geniais que li recentemente - aponta como nas redes sociais é esperado que uma pessoa seja tão consistente e atemporal como uma marca. E como esta desumanização ignora as ambiguidades, contradições e os processos que nos tornam humanos.
Acredito que quando uma pessoa se torna uma marca, ela passa a criar uma expectativa de consistência e mais do que isso, ela sofre uma constante vigilância das suas opiniões. No mundo online não é permitido mudar de ideia publicamente ou ir além da nossa identidade pré-estabelecida. Justifica-se assim toda essa intolerância que vemos nas redes sociais.
Hoje em dia, o verbo cancelar ou deletar é bem mais popular do que o verbo dialogar.
E assim como as marcas comunicam os benefícios de um produto, as pessoas comunicam as suas conquistas. Consequentemente a autopromoção torna-se a base da comunicação.
E aqui vem um outro ponto que me faz pensar: marcas vulneráveis são consideradas fracas. O mesmo acontece com pessoas?
Num mundo de “personal brands” há pouco ou nenhum espaço para partilhar vulnerabilidade, falhas ou incertezas. Em outras palavras, ignora-se assim tudo aquilo que faz parte de qualquer carreira de sucesso.
Translation - English A brief reflection about personal brands
In the times we live in people define themselves as a brand. They pull every string to best promote themselves, doing what is possible to highlight their expertise and skills. Nowadays, online reputation gets converted into economic and social value through the promotion of a personal brand.
I understand the benefits of humanizing a brand, but I am not so convinced that the opposite is also true. Does everyone - even those who are not actively laying an influencer path - need to have a personal brand?
During the research for this article, I encountered no different opinions. It seems pretty much established that there is only one way to go: a personal brand is a must. If you haven’t invested time building one, something is wrong.
When we think about a brand, we think of attributes, a tone of voice, and a strategy that guides the entire brand behavior. I like to think that people are much more complex than that. We change our minds, experiment, take risks, evolve, make mistakes, reinvent ourselves.
Brands have labels. People do not.
Jenny Odell, the author of “How to Do Nothing” - one of the most brilliant books I’ve read recently - explains how social media seems to represent people who are as monolithic and timeless as a brand. She adds that this fact ignores the ambiguities, the contradictions, and other processes that make us humans.
In my opinion, when someone becomes a brand, they create an expectation of consistency, and more than that, their opinions are constantly being monitored. In the online world, one is not allowed to change their mind or go beyond their pre-established identity. That is the reason why there is such a lack of tolerance in our feeds. It becomes evident that the verb to dialogue is less popular than to cancel or to delete.
The very same way brands communicate the benefits of a product, people publicize their achievements. Therefore, self-promotion becomes the basis for all communication. As part of this network, vulnerable brands are considered weak. Does the same concept apply to people?
Personal brands don’t make room for conversations about vulnerability, failure, and uncertainties. In other words, all the intrinsic components which are part of a successful career are ignored and left aside.
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Translation education
Other - University of Toronto- School of Continuing Studies
Experience
Years of experience: 22. Registered at ProZ.com: May 2021.
I am a translator/journalist with extensive experience writing, translating, and localizing press releases, websites, news, speeches, Tiktok videos, and print publications (annual reports, books, and leaflets). I covered business and environmental issues for more than 10 years as an in-house press officer.
I lived in Brazil until 2007 and, after that, I spent 13 years in Japan. I now reside in the United States (Los Angeles). I have traveled to some 35 nations and, besides Portuguese, I speak Spanish, conversational Japanese, some French, and Italian. I am highly passionate about languages and translating has been a passion and part of my daily life for nearly 3 decades. I have also worked in Education, internationally and in Brazil, which allows me to work between English and Portuguese with great speed and accuracy.
As a PORTUGUESE TRANSLATOR (2020-2021), I have worked as a freelancer and translated/subtitled Tiktok videos, religious, marketing, and business content between English and Portuguese.
As a TRILINGUAL COMMUNICATIONS OFFICER (1999-2007), I translated press releases, articles, speeches, memorandums of understanding, annual reports, letters, emails, technical texts, and materials for publications and websites both in the exports and the environmental fields. I have also edited and organized several publications.
